This course examines the theory and practice of promoting online technologies in start-ups and existing firms. It explores successful frameworks, strategies, funding techniques, business models, risks, and barriers for introducing break-through product and services. Students will develop business folio for articulating, evaluating, refining, and pitching a new product or service offering either as a start-up business plan or a new initiative at an existing firm.

This course is to introduce the students with the major aspects of learning English skills such as speaking, listening, reading and writing with major emphasis on grammar on a basic level.